Showing posts with label camera marketing. Show all posts
Showing posts with label camera marketing. Show all posts

Tuesday, February 1, 2011

CANON LENSES: Gaps in the line

This is a major failing of the Canon Marketing team in my opinion.  Looking over the Fall 2010 EOS System catalog, the most glaring need is in the area of the Canon 15-85mm 3.5-5.6 IS USM.  Canon needs to make a slightly wider version of this maybe 12-85mm.  However, this would be IDEAL as an "L" Series 2.8 Lens to satisfy those of us using APS-C sensor cameras.

The Existing lineup of L Series lenses has only a 16-35mm 2.8L USM and new fisheye 8-15mm.  These are hardly good for portraits.  The L-Series lenses that are made are the 24-70 2.8L and the 24-105 4.0L.  Nice, but not wide enough as was outlined in the chart of my previous post.

The Canon solution is for me to sell all my APS-C cameras and get a couple of FULL FRAME Cameras like the Canon 5D Mark IIs, and that is considerably more painful than buying one lens.

If you feel the same way, please provide feedback to Canon at:
carecenter@CITS.CANON.COM   copy me too at

and Canon Rumors at:

Marketing Lenses: Industry Failings

I think that camera and lens manufacturers such as Canon, Sigma and Tamron have missed the boat in the way they market lenses. Similar to the great, deceptive MEGAPIXEL wars (much ado about nothing) giving a "35mm equivalent" is not especially helpful.

I frequently like to shoot fairly wide, around the magic angle of 90 degrees, the full frame equivalent of 20mm.  To do this using the highest quality lenses from Canon is a challenge as their L series ZOOMS  mostly stops at 24mm.  At this end of the lens spectrum, every millimeter counts.

The Sea Lions below were shot with an 11-18mm Tamron Lens at 11mm.

See more of my Sea Lions and Seals here.

The following chart I derived from a  Wikipedia  chart and illustrates typical angles of view.

What does this all mean?  For real meaning, I want the camera and lens manufacturers to start marketing lens angles using DEGREES of Diagonal coverage, not Focal length.

The Sea Lion shot above is available for sale as a T-Shirt here.