The war is about The Business world being 8.5 x 11 and the same for digital photo printing. The traditional film photo world was 8 x 10. Film is gone, but the Frame People AINT CHANGING! Maybe the digital people don't frame anything and the endangered species (remaining film people) still go to Costco and have an 8x10 made.
There has been no transition to keep up with plethora of formats since the digital revolution. Now add on Mounting Board sizes, mounting tissue and being able to frame in 2010 is a complete mess.
Go into Adorama or B&H in NYC and you see rows and rows of 8.5 x 11 paper. Go into an art Store like Pearl or Michaels and you can barely see any 8.5 x 11 frames except for the cheap certificate frames. Now that we have the extra size of the 8.5 x 11 the helpful employees that can't sell me the frame size I need, cheerfully suggest that I "cut the picture to fit." That is not the right solution!
Going on-line to Print? Costco offers 8 x 10 or 8 x 12!
Ever shoot medium format in the film days? I loved the square format a Hasselblad could produce. Don't get me started on being able to find frames. It is all custom, naturally. Still, here is a nice square composition from Sulawesi Indonesia. It is a nudibranch, Nembrotha cristata. To see more from the Sulawesi trip, click here.
I invite your comments.
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